Mutual Funds Marketing Campaigns Manager

Our client, a large global quantitative investment management firm, based in the New York metro area is seeking a sophisticated marketing professional to drive the marketing function, working closely with senior management, both on the investment and distribution side, to lead an integrated marketing strategy for the firm. The Marketing Campaigns Manager will develop content and though leadership across all deliverables working closely with the Senior Investment Writer to ensure consistent content and brand enhancement. 

About the Job:

  • Influence product rationalization and new product offerings
  • Increase brand awareness
  • Spearhead initiatives including white papers, webinars, industry surveys, conference speaking engagements/content and client events
  • Create and execute an integrated marketing program
  • Prepare and manage department budgets and overall spending
  • Oversee and analyze market trends and act to take remedial action based on analysis and feedback
  • Oversee the recruitment of additional team members or external vendors
  • Interact with other groups across the organization, particularly with the distribution and investment teams

About You:

  • 10-15 years of marketing leadership experience focused on financial services with an understanding of the investment management industry
  • Knowledge of both institutional and/or intermediary markets
  • Visionary, strategic and creative with ability to drive an agenda through collaboration 
  • Possess a strong sense of how marketing can transform a business
  • Experience in leading and managing a small team
  • Ability to communicate with a variety of audiences and build consensus
  • Experience developing marketing programs and related product offerings that are focused on driving revenue
  • CFA a plus
  • Outstanding strategic and analytical skills

Please forward resumes to suzanne@colemancompany.net